Privacybeleid

Last updated: 4th of November 2025

Femabel operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully curated shopping experience (the “Services”). Femabel is powered by Shopify, enabling us to offer the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise interact with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies you or can reasonably be associated with you. Personal information does not include information that is collected anonymously or anonymized so that it cannot identify you. Depending on how you interact with the Services, where you live, and what is legally permitted or required, we may collect or process the following categories of personal information, including derived data:

  • Contact Information: including your name, address, billing address, shipping address, phone number, and email address.
  • Financial Information: including credit card, debit card, and bank account numbers, payment information, transaction data, payment method, payment confirmation, and other payment details.
  • Account Information: including your username, password, security questions, preferences, and settings.
  • Transaction Data: including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your prior transactions.
  • Communications with Us: including information you share with us, e.g., through customer service inquiries.
  • Device Information: including details about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage Information: including data on how you interact with the Services, including when and how you use or navigate them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
  • Automatically via the Services: e.g., through your device when you use our products or websites, including via cookies and similar technologies.
  • From service providers: when we engage them to enable certain technologies and they process your data on our behalf.
  • From partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Personalizing, and Improving the Services: We use your personal information to deliver the Services, including fulfilling our contract with you, processing payments, fulfilling orders, remembering preferences and interests, sending account notifications, processing purchases, returns, and exchanges, managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and creating a personalized shopping experience (e.g., recommending related products). This may include using your information to improve and tailor the Services.

Marketing and Advertising: We use personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or mail, and displaying online ads for products or services on the Services or other websites, including based on items you previously purchased or added to your cart.

Security and Fraud Prevention: We use personal information to verify accounts, provide a secure payment and shopping experience, detect and investigate potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for safeguarding your login credentials and we recommend not sharing them.

Communications with You: We use personal information to provide customer support, respond effectively, deliver Services, and maintain our business relationship with you.

Legal Purposes: We use personal information to comply with applicable laws or respond to valid legal requests, including law enforcement or government requests, participate in civil proceedings or other legal disputes, and investigate or enforce potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may share personal information with third parties for legitimate purposes under this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties providing services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to deliver marketing services and show ads. For example, we use Shopify to support personalized ads via third parties based on your online activity across multiple stores and websites. Our partners use your information according to their own privacy policies. Depending on your location, you may have the right to opt out of such sharing for targeted advertising.
  • When you instruct us or give consent to share certain information with third parties, e.g., for shipping products or via social media integrations.
  • With our subsidiaries or within our corporate structure.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with legal obligations, court orders, or to protect our rights and the rights of users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access and use of the Services to provide and improve them. Information you submit through the Services is transmitted to and shared with Shopify and third parties who may be located in countries other than where you reside, to provide and improve the Services. Shopify also provides features that help protect, grow, and improve our business, using data about your interactions with our store, other merchants, and Shopify itself. In these cases, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding this information. For more information about how Shopify uses your data and your rights, see the Shopify Consumer Privacy Policy . Depending on your location, you may exercise your rights via the Shopify Privacy Portal .

Third-Party Websites and Links

The Services may contain links to third-party websites or online platforms. If you follow these links, review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found there. Information you provide on public or semi-public platforms, including social media, may also be visible to other users of the Services or those platforms without restriction on its use. Linking to these sites does not imply endorsement unless otherwise stated.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from minors under the legal adult age in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us to request its removal. As of the effective date of this Privacy Policy, we are not aware of any “sharing” or “selling” (as defined by applicable law) of data of individuals under 16.

Security and Data Retention

No security system is perfect or impenetrable, and we cannot guarantee “complete security.” Information you send to us may be insecure during transmission. We recommend avoiding unsecure channels for sensitive or confidential communications.

How long we retain your data depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or fulfill other contractual obligations.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may be limited to certain circumstances, and we may deny requests as permitted by law.

  • Right of Access: You can request access to personal information we hold about you.
  • Right to Delete: You can request that we delete personal information we hold about you.
  • Right to Correct: You can request correction of inaccurate personal information we hold about you.
  • Right to Data Portability: You can request a copy of your personal information or transfer it to a third party, under certain conditions.
  • Manage Communication Preferences: You may opt out of promotional emails at any time via the unsubscribe link. Non-promotional emails, e.g., regarding your account or orders, may still be sent.

If you live in the UK or EEA, you may also exercise the following rights (subject to local law):

  • Object to Processing or Restrict Processing: You may ask us to stop or limit processing of your data.
  • Withdraw Consent: If we process data based on your consent, you can withdraw it. This does not affect prior lawful processing.

You may exercise these rights through the Services or by contacting us via the details below. For more information about Shopify’s use of your data, see https://privacy.shopify.com/en

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request. You may also designate an authorized representative to submit requests on your behalf, with proof of authorization. We respond in a timely manner as required by law.

Complaints

If you have complaints about how we process your personal information, contact us via the details below. Depending on your location, you may also appeal or lodge a complaint with your local data protection authority. For the EEA, a list of competent authorities is available via the official EU website.

International Transfers

We may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your data outside the EEA or UK, we use recognized transfer mechanisms such as the European Commission Standard Contractual Clauses or equivalent UK-authority contracts, unless the destination country provides an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by law.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, you can email us at info@femabel.com, or contact us at:
71-75 Shelton Street, London, ENG, WC2H 9JQ, GB.
For purposes of applicable data protection law, we are the controller of your personal information.

Contact Information

Femabel
Email: info@femabel.com
Telefoon: +44 20 7946 0821
Company Name: AXIOMIS LTD
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company Number: 16698447

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